Frequently considered the step-child from the dealership, the car detailing department (or team) was frequently relegated to dealer prep and “make ready” services for brand new cars, pre-owned vehicles and vehicles taken as trade-ins or from auction.
In the current soft economy and getting went through toughest years in the market, auto dealers are searching carefully at possibilities for enhanced and improved profit.
Improving Profits in the Dealership
Generally considered a “unfortunate requirement”, the vehicle detailing department has become being checked out an origin of new gross margin and profit.
As well as other service choices within the service, F&I, and add-on departments, the detailing department is more and more becoming area of the in-crowd of profit source for that dealership. Today’s detailing departments are capable of doing a number of value-added services needed or requested by customers. For instance:
Exterior and interior detailing
Paint touch-up and minor dent repair
Ozone treatments to get rid of foul odors
Carpet and fabric staining and reconditioning (to get rid of the occassional spilled drink)
Minor interior repairs
Car windows repair
Their email list keeps growing each year as vehicle detailing services expand so that as staff improve and expand skills. The key note is the fact that all these represent an chance to enhance profits for that dealership.
Car dealerships are searching everywhere to improve profit – the detailing center is a hidden jewel that’s now transitional phase.
Previously many years, complimentary “service washes” while clients are getting their cars serviced have migrated from the luxury offering of high-finish dealerships to some must-have for the tiniest dealers of low-cost vehicles. It has elevated the price of operation, but with the proper group of technicians, the right training and equipment and experienced management oversight, most dealerships can improve profits by 1000s of dollars.
To maximise the net income potential, dealers should carefully consider getting an outsourcing firm conduct a website review. For bigger dealers, getting a vehicle detailing services firm are available in is sensible. For smaller sized or lower volume dealerships (under 80 cars/month – new and pre-owned), an in-house solution make are more effective – presuming the expertise required for full-blown details.